Societal influence research explores how individuals are influenced by societal norms, values, and beliefs. This research area examines the ways in which social structures and institutions shape individual behavior, attitudes, and perceptions. It also looks at how individuals, in turn, can influence and change societal norms and values through their actions and interactions. Societal influence research often draws on theories and concepts from sociology, psychology, anthropology, and communication studies to better understand the complex interactions between individuals and their social environment.